Zhengyuan (Amy) Song

Marketing Director
Griggs China

With over a decade of experience in the international school market and recruitment sector in the Yangtze River Delta region, Ms. Amy Song has worked in diverse educational institutions, including schools for expatriate children and private bilingual schools. Amy is well-versed in mainstream international curricula such as IB, A-Level, and the American high school system, along with their respective recruitment ecosystems.

Amy possesses hands-on experience in establishing school recruitment systems from the ground up. During the pandemic in 2021, Amy served as the founding Marketing and Admissions Director for a school, leading the team to achieve a breakthrough result of enrolling 250 students in its inaugural year. This accomplishment set a regional record for first-year enrollment in similar projects.

Amy has extensive and deeply rooted market channel resources, having established long-term and stable partnerships with educational institutions, media platforms, and upstream and downstream cooperative schools. Amy excels at integrating resources to drive enrollment growth.

Skilled in building market recruitment systems and managing teams, Amy oversees all aspects, including personnel recruitment, systematic training, KPI development and implementation, and team structure development. Amy has proven experience in leading teams to efficiently achieve objectives.

In 2024, Amy joined the Griggs China team, where she is committed to driving brand promotion from a strategic perspective, strengthening market influence, empowering team professional development through management systems, and continuing to contribute value in the field of international education.