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Marketing Director
Griggs China
With over a decade of experience in the international school market and recruitment sector in the Yangtze River Delta region, Ms. Amy Song has worked in diverse educational institutions, including schools for expatriate children and private bilingual schools. Amy is well-versed in mainstream international curricula such as IB, A-Level, and the American high school system, along with their respective recruitment ecosystems.
Amy possesses hands-on experience in establishing school recruitment systems from the ground up. During the pandemic in 2021, Amy served as the founding Marketing and Admissions Director for a school, leading the team to achieve a breakthrough result of enrolling 250 students in its inaugural year. This accomplishment set a regional record for first-year enrollment in similar projects.
Amy has extensive and deeply rooted market channel resources, having established long-term and stable partnerships with educational institutions, media platforms, and upstream and downstream cooperative schools. Amy excels at integrating resources to drive enrollment growth.
Skilled in building market recruitment systems and managing teams, Amy oversees all aspects, including personnel recruitment, systematic training, KPI development and implementation, and team structure development. Amy has proven experience in leading teams to efficiently achieve objectives.
In 2024, Amy joined the Griggs China team, where she is committed to driving brand promotion from a strategic perspective, strengthening market influence, empowering team professional development through management systems, and continuing to contribute value in the field of international education.
Griggs China
HongKong : Room 1911, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong
Guangzhou : Rm 811, No.10, Guanhong Road, Huangpu District, Guangzhou
Shanghai : Rm 2011, Sky Mansion, No.2077, Huangxing Rd, Yangpu District, Shanghai
Email : admin@griggs.cc / hli@griggs.cc
Griggs Headquarters
Michigan : 8903 U.S. Hwy 31, Berrien Springs, MI, US 49104-1950
Maryland : 12501 Old Columbia Pike, Silver Spring, MD, US 20904
Griggs Europe
Marlins Turn, 23 Hemel Hempstead, Hertfordshire, UK, HP1 3LQ
Griggs Brazil
Email : jose.roberto@griggsk12.com
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Griggs China is fully authorized by Griggs International Academy USA to develop and provide services to Griggs School in China. Griggs China is a separate entity from Griggs International Academy USA and is not owned or operated by Andrews University.